Module 02 · optional

Velocity Marketing

Content and attribution

Turns the photos already on your lot listings into vehicle Reels, with the description, the price and a call to action added automatically. It tracks who watched, turns interested viewers into leads you can attribute, and runs campaigns and email blasts with offers that fit the customer.

What it does

You already have the photos. That is most of the work.

Every unit on the ground already has six or eight photos taken for the listing. What most stores do not have is anyone with the hours to turn them into video for every vehicle, every week, in a format the platforms actually push.

Reels from photos you already took

One vehicle, one set of lot photos, one Reel. The description, price and call to action are pulled from the listing rather than typed in again.

A prompt library, not a single template

Choose the style for each vehicle: walkaround, feature focus, price led, family. A three-row SUV and a used commuter car do not sell the same way.

Engagement you can actually see

Who watched, who watched to the end, and who came back. Interest that never produces a form submission is still interest, and it is still visible.

Viewers become attributable leads

An engaged viewer becomes an identified lead on the customer's timeline, with what they watched attached, and goes straight to Velocity Engage.

Illustration
Reel studio
Built from 6 lot photos · stock H24-3318
Published
2024 Pilot Touring
AWD · third row · tows 5,000 lb
$44,180
See it today
Style, from the prompt library
Walkaround Feature focus Price led Family

Walkaround performs best on three-row SUVs at this store. The dealer picks the style; nothing publishes on its own.

Engagement, this Reel
3,410
views
412
watched to the end
27
identified
Turned into leads
Bell, Marcus Watched twice, no form filled to Engage
Reyes, Ana Watched, then opened the listing to Engage

When one of these buys, the Reel that started it is still attached to the customer's timeline. That is what makes the spend measurable.

Illustrative product interface. Synthetic data, not customer data. Engagement figures are invented for this mockup.

From six lot photos to a lead with a name on it

The style is chosen by a person from the prompt library. Nothing publishes on its own. Once it is live, the engagement is tracked, and the viewers worth talking to arrive in Engage with the Reel that started it already attached.

When one of those viewers eventually buys, the Reel is still on their timeline. That is what makes the marketing spend measurable instead of arguable.

What it holds

The surfaces this module provides

  • Reel generation from one or more vehicle photos, with description, price and call to action applied automatically
  • A prompt library of video styles, chosen per vehicle by a person
  • Publishing to the channels the store already runs
  • Viewer engagement capture: views, completion, repeat viewing
  • Conversion of engaged viewers into attributable leads on the shared timeline
  • Targeted campaigns and email blasts with personalised offers
  • Attribution back to funded gross, so a campaign can be judged on what it sold
How it connects

The first event on the timeline, and the last one to get credit

Marketing sits before the lead exists, which is exactly why its results have always been the hardest to prove. Attribution is not a report bolted on afterwards. It is the same timeline every other module writes to.

Here

Velocity Marketing

The Reel is built, published, and watched. Engagement is captured, including from people who never fill in a form.

To

Velocity Engage

An engaged viewer arrives as an identified lead, with what they watched already attached, so the first message is not a cold one.

Back

Velocity Finance

When the deal funds, the funded gross is attributed back to the content that started it.

Boundary

A person chooses the style and a person publishes. Campaigns and email blasts run inside consent and suppression, the same rules that govern every other outbound message on the platform. Vehicle content is generated from your own listing data, not from claims the platform invents.


Where this is today

On the roadmap

Marketing is on the roadmap and is sequenced from what the pilot teaches. Starting every module at once is the fastest way to finish none of them, and content generation is easier to get right once there is a timeline to attribute it to.