Module 03 · optional

Velocity Engage

Lead response

Every lead answered fast, on the channel that source actually replies to, inside consent and quiet hours, with a named person who owns it. Day, night and Sunday, which is when a good share of your leads arrive and the smallest share get answered.

What it does

The response race is the cheapest thing in the store to win

Nothing in a dealership has a shorter half life than an internet lead. The customer who submitted it is still on their phone, and they are also on three other dealers’ websites. Engage answers while that is still true.

Answers on the right channel

Personalised texts, emails and vehicle videos, chosen on what that lead source actually responds to. A source that answers texts three times more often than calls gets a text.

An AI voice assistant that takes the call

It answers, works out what the customer needs, and books the sales or service appointment. Calls it should not handle are routed: it takes a message and emails it to the right person.

Works the leads everyone gave up on

Old leads, closed leads, lease-end customers and trade-in opportunities. The ones sitting in your CRM that nobody has the hours to call.

A human takes over in one tap

The salesperson gets the notification, sees the whole thread, and steps in. Nothing is hidden from the person who owns the customer.

Illustration
Floor today Orlando Honda 3 past policy
2:14
Median first response
14
Leads waiting
7
Deals on the desk
Bell, Marcus
2022 Silverado LT · Autotrader
5:41
Okafor, Joseph
2024 RAV4 Hybrid · Website
3:12
Whitfield, Marla
2020 CX-5 Touring · Phone
1:38
Brain Rule set v4.2

Text Marcus now, and route him to Dana.

This source answers texts 3.1 times more often than calls, and Dana closes 41 percent of the texted truck leads she takes.

Lead 48213 · consent on file · quiet hours clear
Approve and send Not now

Advisory only. A human approves every recommendation, and the inputs, rule version, explanation, approver and outcome are recorded.

Illustrative product interface. Synthetic data, not customer data.

The clock, and one recommendation at a time

Who is waiting, how long each one has been waiting, and which lead is about to breach the store’s own response policy. The Brain proposes one action with its reasoning attached. A person approves it before anything reaches the customer.

Consent, quiet hours and suppression are checked before the recommendation is made, not after it is approved.

What it holds

The surfaces this module provides

  • Lead ingestion from ADF and XML, the primary path at pilot
  • Email and SMS workflows, running inside consent, quiet hours and suppression
  • Vehicle video, sent as part of the response rather than as a separate campaign
  • An AI voice assistant for inbound calls, with appointment booking and message routing
  • Re-engagement of old and closed leads, lease-end and trade-in opportunities
  • Salesperson notification and one-tap human takeover
  • Appointments and funnel reporting, from lead received through to shown
How it connects

Where the lead goes next

A lead that is answered and then dropped is a lead you paid for twice. Engage does not end at the reply.

From

Velocity Marketing, and every lead source

A Reel viewer who never filled in a form arrives here as an identified lead, with what they watched already attached.

Here

Velocity Engage

Answered, qualified, owned by a named salesperson, and booked.

To

Velocity Showroom

The appointment lands on the floor with the whole thread behind it, so the meet and greet does not start with questions the customer already answered.

Boundary

Nothing reaches a customer without a person approving it. Consent, quiet hours and suppression are enforced before a recommendation is even made, and a message that would break one of them is not proposed. The AI voice assistant identifies itself, and hands to a person on request.


Where this is today

In build

Engage is the first module being built after the core, because it produces visible value quickly and exercises the whole Brain end to end. Lead response is also where a store can see whether the platform works within a fortnight, which is the honest way to sell it.