Guides the salesperson through the whole Road to the Sale on an iPad: meet and greet, needs analysis, vehicle match, selection, presentation, demonstration and trial close. It ends in a clear buy-today decision and hands the customer and the deal straight to the desk.
Every store has someone who runs a proper road to the sale, and several people who run most of it most of the time. The gap between those two is not talent. It is that one of them has the process in their head and the others do not.
What the customer drives, what they must have, what they are trading and when they need to move. Captured once, on the iPad, and then read by every module after this one.
Vehicles that meet the must-haves, from the inventory you actually have, with the reason each one was matched shown next to it.
The Brain suggests what to lead with, based on what this customer raised first and came back to. The manager reviews the recommendation before the salesperson sees it.
Buying today, or not today. A clear answer, recorded, rather than a customer who leaves and a salesperson who is not sure what happened.
Lead the presentation with the tow rating, not the third row. He raised towing first and came back to it twice.
Illustrative product interface. Synthetic data, not customer data.
The salesperson can see the whole road and where they are on it. The needs analysis is on the left in the customer’s own terms. The matches on the right come from the inventory on the ground, with the reason attached to each one.
The Brain's suggestion has been reviewed by a sales manager before it reached the iPad. That review is part of the design, not an optional setting.
The handoff from the floor to the desk is where most of a customer’s context has always been lost. A salesperson spends forty minutes learning what someone needs, and the desk receives a stock number and a trade.
The customer arrives with the whole lead thread behind them, so the meet and greet does not repeat questions they already answered by text.
The road is walked, the vehicle is matched and demonstrated, and the trial close produces a decision.
Buying today hands the customer and the deal to the desk with the needs analysis, the trade and the vehicle already attached.
The playbook guides, it does not script. A salesperson can step off it at any point, and the Brain's recommendations reach the floor only after a manager has reviewed them. The customer is talking to a person, and the iPad stays where it belongs.
Next in build
Showroom follows Engage and Desk. It depends on both: the lead thread coming in, and the desk handoff going out. Building it before either of those existed would mean building the middle of a chain with nothing attached to either end.
Structures the pencil, then shows which lenders are most likely to approve it and at what gross. Every number deterministic, every route approved by a manager.
Answers every lead by text, email and vehicle video, with an AI voice assistant that takes the call, works out what the customer needs and books the appointment.
